Social Media Keynote Speaker Brian Carter
How Does Social Media Make Money, Get You Seen and Attract More Talent? Keynote speaker Brian's highly entertaining, customized and research-driven keynotes for marketers and business owners answer the big questions: 'How does social media make money? How do you make sure customers know who you are? And how do you attract more people to work at your company?'
Check Availability & PricingMotivational Social Media Keynotes & Breakout Sessions
The Secrets of Social Success
How Social Marketing Gets You Seen, Attracts Talent and Makes You Money
This high-energy, entertaining, motivational social media program is based on an in-depth 7-year study of 100's of top performing companies in 18 industries who used social media to successfully drive revenue, new business and profits- regardless of their size, budget or training. Through candid interviews, and direct work with these companies, Brian learned the specific strategies and tactics they used to succeed.
Program Highlights:
- How to become #1 in your category or local market no matter what!
- A Fortune 500 social marketing strategy that can make any-sized company more money.
- How to reach the right people- anyone, of any age- with social media.
- Why a strategy that made Warren Buffet rich can boost your marketing revenues up to 10x.
- The most important social marketing platforms and strategies... And time-wasters to avoid.
- The surprising truth about viral marketing, and how companies actually use modern marketing to achieve and sustain strong growth.
- When you should use social ads and how to budget for them.
- What today's biggest marketing problem is and how to solve it and beat your competition.
- The social networks and tools top marketers use to get the biggest results.
- How to avoid the most common time-wasters and dead-ends in modern marketing.
- Where to invest your marketing time and money, both now and in the future.
- What the fastest growing organizations do that drives 10x more traffic, leads and sales than other social strategies.
- How to overcome today's biggest business success killer and thrive.
- The big change in business that now makes it possible even for new companies to dominate their industries.
Zombies, Babies & Bacon!
How to Attract & Retain More of Your Best Customers By Hacking Their Brains With Social Data
Who's top of mind when customers are ready for what you offer? You ...or your competitors? We are now living in The Attention Economy. Customers's attention is rare, fickle and valuable. Research has proven we can only pay attention to one thing at a time, and you can't influence someone who isn't paying attention to you. That means you have more competition than you may think. If your marketing isn't as interesting as the NFL or Game of Thrones, all of your potential customers may ignore you. If you're boring, you're invisible. If you don't stand out, you don't stand a chance.
Program Highlights:
- Why boring companies have trouble staying afloat in the digital age, and how you can stand out.
- Common social media myths that kill customer response.
- How to excite customer brains and stir emotions into sales... while your competitors bore customers to death and themselves into bankruptcy.
- How to identify your most passionate potential customer segments and what makes them go.
- The keys to overcoming market data problems to beat your competition.
- How to be sure which social network is most popular with your ideal customer.
- The difference between what everyone wants- and what your best customer wants.
- How to reach your entire target customer audience and become their preferred solution.
- The best, easiest and even some free social tools for bigger marketing results.
- Maximizing customer engagement, sales and loyalty by tuning into their passions.
- How to win hearts and minds- and turn that into sales and profits.
Social Media Facts
- TV is online! Netflix subscriptions beat cable TV subscriptions in 2017. The eyeballs have gone online- do your company's marketing and business strategies reflect this? (Industry Data)
- Americans spend 35 minutes a day on Facebook and 15 minutes a day on Instagram (but only 2 minutes on LinkedIn and only one on Twitter). Social media is an essential part of American life. (Industry Data)
- Facebook is the king. There are 2 billion Facebook users in the world. Over 200 million Americans (70% of them) are on Facebook. Facebook is most marketers' #1 choice. (Facebook)
- People use smartphones and tablets more than laptops and desktops. Since 2014, mobile devices have been the #1 way Americans experience the Internet. (Industry Data)
- 50% of internet usage happens via smartphone apps. Being seen in the most popular smartphone apps is critical to your business success. (Industry Data)
- 75% of brands promote their Facebook posts with ads. Nearly all of the most successful companies advertise. Social advertising is revolutionary. (Industry Data)
What Do Customers Actually Respond to in Social Media?
LISTENING attracts new customers. Listen and empathize if you want more new customers, more sales and customer loyalty, because when you talk about yourself too much, your likability disappears and so does the customer.
LIKABILITY sells. People make the things they like part of their identity, so your profits go up when you associate what they like with what you sell. When you buy into what people like, they're much more likely to buy into you... and they buy from you.
EMPATHY drives revenue. Emotions can be more powerful than intellect when it comes to marketing and sales. If you want more customers and loyalty, go for the heart. Use your heart to find their heart. Marketing with empathy isn't a math equation, but it does add up to bigger revenues.
7 Keys to Social Media Success
- Be everywhere. Reach more of your target customers: "The secret of being the best is not being the best kept secret!"
- Adapt to your customers if you want a big response. Reach your best customers in their favorite places. Don't build a store in the middle of the woods with no road to it.
- Play a winning game. Mobile is the field we're playing on, advertising is the quarterback that gets you past the defensive line and quality content scores your touchdowns.
- Embrace the old and the new. Offline marketing PLUS internet marketing yields better results than only offline or only internet marketing.
- Trust your experts. Don't play at marketing, because this is now a complicated profession. Top performing companies invest in training and skills.
- Invest in digital and social marketing. The Small Business Administration recommends spending 8-10% of your revenue on marketing. Invest and you'll see growth.
- Do it now. If you aren't growing, you're dying. Business success is like walking quickly up an escalator that's going down. If you adapt, focus and keep moving, you'll make it to the top.
What People Are Saying
"I'm so glad you were our keynote. You were the perfect choice. - Derrick Wheeler, Microsoft"
"I got more out of Brian's keynote presentation at a recent conference I attended than all the other sessions. Knowledgeable and FUN, he provides actionable takeaways that I can use immediately for better results. Kudos, Brian, I will be following you on social media. - Heather Floyd, Valley Telecom Group"
"Outstanding! Easy executable steps made everyone comfortable and intrigued. - James McDonald, Keystone Automotive"
"Brian is an engaging and entertaining speaker. Timely and fun!"
"Very impressed with Brian's content and ability to deliver an impactful message in a fun and interesting way. We had a blast."
"Brian not only knows his stuff... he's also one of the funniest speakers I've ever seen."
Contact Brian Today!
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